Surprising Change to SERPs: Google Extends Length of Titles and Descriptions
Google has made a significant change to the length of title and description. Google has increased the available width of the search result titles slowly rolling out for all users since May 12, 2016. Google was testing for this update for past couple of weeks also changes can be seen to the width of the left-hand column increasing expanding containers from 512 pixels to 600 (a 17% increase).Google keeps on experimenting changes offering most appropriate and beneficial update for end users as well as for search engines. Title tags display have been increased to 70–71 characters which was 50-60 character previously. This can allow to fit enough another one or two words, depending on the letters used.
Meta Description has also increased by 16-20 characters that is 100 charecters per line. The two line meta description increases to three lines. These changes can be seen any time that could be part of A/B testing.
================================================================
Thinking To Increase Length of Title Tag?
With this update many of us think to increase the lenght of title and description tag. But the advice is to wait
If you are thinking to increase or change title or Meta description with influence to these changes which you might have notices in last few days, our advice is to wait and watch as these may be Google experiment and they have not confirmed these changes officially.
It could be a part of Google A/B testing and these changes could be reversed anytime without any notification so all the effort you will put on changes may get waste so keep an eye on Google changes and wait for confirmation that these changes have been implemented permanently.
Impact of extended length of Title and Description in search result
Extended Title tag and Meta description will provide more information about search result. As per SEO point of view you can target long tail keywords in title tag as well as provide more relevant description which may attract more visitors to your web page.
Increased font size of Title tag also improves visibility of your keywords in title tag. With extended length of title and Meta description you can target more important keywords as well as long tail keywords in search result. Long tail keywords are best way to cover and include multiple important keywords to attract visitors on search result page and improve your click through rate.
Implementing such kind of changes can play major changes in SEO techniques and will see some effect soon in SERP. However you may try some SEO testing by implementing some page titles and its effect in Search engine click through rate as well search engine position. Testing SEO is not an easy task and need experience, getting as change to check effect of result in future could be a better idea which could help you to win a good search engine rank in SERP. Still if you are planning to implement a new SEO strategies according to these Google changes you should wait until Google confirm these changes permanently.
0 comments: